Dani talks about her business from idea to execution. She explains the time it took her to become profitable, why a business plan is very important and why she used one.
Dani studied art & fashion in Florence, Italy, where she developed a true passion for fashion. She started makeup artistry 14 years ago in Salt Lake City, Utah, where she worked for innovative, fashion forward cosmetic lines; such as: Chanel, Bobbi Brown, Shiseido, Smashbox, Trish McEvoy, Chantecaille and Nars, where the philosophy of teaching makeup application is to empower women.
Dani has lived in two of the top fashion capitals of the world, France and Italy, and strives to stay on the cutting edge of makeup and fashion.
The inception of Duality Artistry began in 2010, with Dani’s vision to bring many different looks to individuals through makeup application.