Bob Burg #04 Definition of Leadership and Why It’s So Important
In this focus video, Bob Burg shares his perspectives on leadership and its importance in entrepreneurial ventures.
Your Success Partner
Bob Burg believes that shifting your focus from getting to giving (giving meaning constantly and consistently providing value to others) is not only personally fulfilling; it’s also the most financially profitable way of doing business. It's a subtle shift in focus...and it works. Hundreds of letters from individuals and company leaders confirm that this key mindset shift as part of The Go-Giver methodology has accounted for a dramatic change in their business both on an individual and team level. This includes more enjoyment, greater productivity, an increase in customer loyalty, additional referrals, and a significantly increased bottom line. It’s all based on his international bestselling book “The Go-Giver,” which has sold more than 500,000 copies to date and has been translated into 21 different languages worldwide. For the past 25 years, he’s shared this powerful concept in front of audiences ranging from 50 to 15,000 at hundreds of events, conferences and professional gatherings around the world. This includes sharing the stage with top business leaders, Olympic athletes and even a former U.S. President.