5c. Branding: How He Used Instagram to Build His Following
In this focus video, Brandon Higginbotham, Founder of the Vintage Gentlemen, discusses how he used the social media app Instagram to build an audience that would later become his following for brand influence.
Your Success Partner
Brandon Higginbotham is the Founder and CEO of The Vintage Gentlemen. Higginbotham created his company through a social media audience. "The Vintage Gentlemen” brand, one of the fastest growing brands for men in the social media world, was created to share a way of life that dates back for centuries. It seems the average modern man has lost touch with the interests and values that gentlemen possessed in the past. Our goal is to help cultivate gentlemen that can learn to slow down in this fast paced life and enjoy culture, travel, drink, manly accessories, fashion, chivalry, investing, business, adventure, and craftsmanship to name a few.