Hank Bernbaum Excel in the 4 P’s
In this video, Hank Bernbaum, co-founder of High Sierra Outdoor Gear Company, discusses having an approach that makes a business unique in its industry.
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Founded in 1978, High Sierra is the premier designer and manufacturer of outdoor adventure gear, stylish and functional backpacks and apparel, innovative adventure travel luggage and sport duffel bags for students, business travelers and outdoor sport enthusiasts. High Sierra is proud to be the official supplier of bags to the U.S. Ski, Snowboarding and U.S. Freeskiing teams.