Buillding A Habit-Forming Product
How do organizations build products people use every day? What are the secrets of creating services customers cannot live without?
Nir Eyal, author of “Hooked: A Guide to Building Habit-Forming Products” shows you how. Nir is a two-time Silicon Valley entrepreneur. He has taught the course “Using Neuroscience to Influence Human Behavior” at the Stanford Graduate School of Business. Nir's writing has appeared on TechCrunch, Forbes, & Psychology Today.
In this course, Nir will share the strategies companies like Facebook, Pinterest, and Twitter use to drive repeat engagement. He calls this method “the Hook Model.”
The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Companies need to know how to harness the power of hooks to improve peoples’ lives.
This course will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.
Your Success Partner
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.