Jason Becker 7 Customer Discovery and Acquisition
Customer Discovery and Acquisition
In this video, Jason Becker, co-founder of Golf Life Navigators, discusses how he acquired customers during his first year of business. A key idea that Becker stresses is that entrepreneurs need to know customers intimately to gain insight into their purchasing decisions.
Your Success Partner
GLN was founded in 2015 after extensive research on the transition process for Baby-Boomers into the Florida market place seeking a retirement club community. After discovery of a flawed system, GLN was launched to help discerning buyers Navigate the options and locate clubs that fit their wants, needs, desires and budgetary expectations. The model is able to leverage the local knowledge of state-wide PGA of America Professionals who have become "Trusted Advisors" to future buyers. In 2017, GLN evolved from a "brick and mortar" model to a "virtual technology" allowing consumers access to real-time results when searching for the perfect club. This scalable-algorithm (ProGuide3) is also able to provide unique exposure for Florida based club communities to the market place and a platform for local real estate agents to showcase their club-expertise and become "Golf-Certified" through GLN's educational programs. To learn more about GLN visit www.golflifenavigators.com.