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Know your company culture

Knowing your company culture and being purposeful about your culture

Thomas explains culture and does a deep dive into the culture at Zappos and why it works so well.

Your Success Partner


Thomas Knoll
Thomas Knoll

I help executives and entrepreneurs survive and thrive at building their teams and businesses.
I have been building online communities for 19 years, working as community architect, community cultivator, product designer, social marketer, customer developer, and startup advisor for companies including Primeloop, Taptalk, 500Startups, LaunchRock, Zappos, UserVoice, and Seesmic.
While I have a technical background, I prefer to speak in gardening and architecture metaphors. I am inspired by storytelling, psychology, evangelism, architectural theory, social economics, game mechanics, cultural anthropology, compassion, and ants.
I was studying to become a missionary, but left that path because I grew tired of the business of religion. Now, I help businesses convert customers into communities of evangelists.
Oh, and I fall in love with almost everyone I meet.
Specialties: community cultivation, customer development, customer advocacy, community strategy, online community, customer service, customer feedback, web development, collaborative communication, innovation, transparency, online community management, social media marketing, community building, managed community, and social media channels


Class Curriculum


  Know your company culture and why Zappo's works so well
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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