Thomas explains culture and does a deep dive into the culture at Zappos and why it works so well.
I help executives and entrepreneurs survive and thrive at building their teams and businesses.
I have been building online communities for 19 years, working as community architect, community cultivator, product designer, social marketer, customer developer, and startup advisor for companies including Primeloop, Taptalk, 500Startups, LaunchRock, Zappos, UserVoice, and Seesmic.
While I have a technical background, I prefer to speak in gardening and architecture metaphors. I am inspired by storytelling, psychology, evangelism, architectural theory, social economics, game mechanics, cultural anthropology, compassion, and ants.
I was studying to become a missionary, but left that path because I grew tired of the business of religion. Now, I help businesses convert customers into communities of evangelists.
Oh, and I fall in love with almost everyone I meet.
Specialties: community cultivation, customer development, customer advocacy, community strategy, online community, customer service, customer feedback, web development, collaborative communication, innovation, transparency, online community management, social media marketing, community building, managed community, and social media channels