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New Product Branding

Listening to your customers to make new successful products

In this video Michael tells a compelling story about one of his big wins when he first started at Haagen Dazs. This is perfect for anyone who wanted to hear a great story on learning from your employees, listening to your customers and making decisions. Michael always wanted to learn about the business from the ground up and always asked great questions to understand what was going on in his company. This story will teach you the value of listening and taking action.


Your Success Partner


Michael Paxton
Michael Paxton

Over thirty years of Marketing, General Management and CEO experience. Executive leadership experience in consumer packaged goods, including food, pharmaceuticals and household products, as well as the transportation industry. Global responsibility for the Haagen-Dazs Company. Responsibilities have included CEO roles in both private and public entities. In 2006, took Transport America, a large publicly traded truckload carrier, private in a management buyout.


Class Curriculum


  Learning From Your Employees
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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