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Strategic Planning

The Importance of Strategic Planning and Working As A Team

In this video Michael talks about how he helped create a better outcome through his strategic planning process. The over arching theme for this is the intensive questioning he did with the employees as well as the leaders of the organization. You hear what he discovered when he did this process and what the ultimate outcome was. It is helpful when you have an organization and to start thinking about the value everyone on the team is bringing and who is buying into the overall vision. They had to create a solid three year strategy for the business which caused for major changes from some employees to the models of the facilities. This process also brought out distractions and discovered some people were not working well together. The strategic planning process took about a year to implement but really allowed for growth and a better working environment for everyone.


Your Success Partner


Michael Paxton
Michael Paxton

Over thirty years of Marketing, General Management and CEO experience. Executive leadership experience in consumer packaged goods, including food, pharmaceuticals and household products, as well as the transportation industry. Global responsibility for the Haagen-Dazs Company. Responsibilities have included CEO roles in both private and public entities. In 2006, took Transport America, a large publicly traded truckload carrier, private in a management buyout.


Course Curriculum


  Strategic Planning
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