Hook Model

Buillding A Habit-Forming Product

How do organizations build products people use every day? What are the secrets of creating services customers cannot live without?

Nir Eyal, author of “Hooked: A Guide to Building Habit-Forming Products” shows you how. Nir is a two-time Silicon Valley entrepreneur. He has taught the course “Using Neuroscience to Influence Human Behavior” at the Stanford Graduate School of Business. Nir's writing has appeared on TechCrunch, Forbes, & Psychology Today.

In this course, Nir will share the strategies companies like Facebook, Pinterest, and Twitter use to drive repeat engagement. He calls this method “the Hook Model.”

The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Companies need to know how to harness the power of hooks to improve peoples’ lives.

This course will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Your Success Partner

Nir Eyal
Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).

Nir attended The Stanford Graduate School of Business and Emory University.

Course Curriculum

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  Section 1 - Trigger Phase
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  Section 3 - Variable Reward
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  Section 4 - User Investment
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  The Company With The Best Hook Model Right Now
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!